Cruise Lines Brands
Ever since the creation of man us humans have been fascinated with our seas and oceans. Used primarily to explore new lands, then for the transportation of cargo as our world began to become industrialized and started to trade with foreign lands.
With industry came wealth with people wishing to spend their disposable income to pursue more adventurous forms of vacation and excitement. Our instinct to visit parts of the world only read about from these explorers of the past was now a reality once again.
In 1818 the Black Ball Line operating out of New York was the first shipping company to offer a scheduled passenger service from the United States to England. Trade and leisure expanded together, which fuelled through demand the manufacture of larger, more luxurious ships such as the Titanic which has itís own unique history all to itself.
The 1st and 2nd world wars seen the current cruise ships of the time commandeered as troop carriers and after the wars as transportation for the displaced refugees seeking a new life in foreign lands. The industry recovered quickly as the US government heavily subsidised the building of cruise ships with the view to possible redeployment in the events of future world conflict.
Although huge breakthroughs within the aviation industry dented the surge in transatlantic journeys the 1960ís witnessed the beginning of the modern cruise ships. People wanted to relive the glory years of the past and could now have short vacation cruises by connecting from the now readily available flights on offer. You could actually argue the breakthroughs in aviation have recreated and rekindled the cruise line industry of today.
With fantastic luxury and top class entertainment onboard, todayís cruises have seen the voyage itself being the attraction rather than the geographic cruise destinations. Gone are the days of catering for the elite, this industry is geared up for the masses and is now one of the fastest growing sectors of the travel industry.
Cruise liners again were converted into troop carriers in World War II, and all transatlantic cruising ceased until after the war. European lines then reaped the benefits of transporting refugees to America and Canada, and business travelers and tourists to Europe. The lack of American ocean liners at this time, and thus the loss of profits, spurred the U.S. government to subsidize the building of cruise liners. In addition to the luxurious amenities, ships were designed according to specifications for possible conversion into troop carriers. Increasing air travel and the first non-stop flight to Europe in 1958, however, marked the ending of transatlantic business for ocean liners. Passenger ships were sold and lines went bankrupt from the lack of business.
The 1960s witnessed the beginnings of the modern cruise industry. Cruise ship companies concentrated on vacation trips in the Caribbean, and created a "fun ship" image which attracted many passengers who would have never had the opportunity to travel on the superliners of the 1930s and 1940s. Cruise ships concentrated on creating a casual environment and providing extensive on-board entertainment. There was a decrease in the role of ships for transporting people to a particular destination; rather, the emphasis was on the voyage itself. The new cruise line image was solidified with the popularity of the TV