1957 Chrysler Windsor 2-D. Coupe Hardtop

The mighty Chrysler '57

World's most modern motor car!

Here is the starry new 1957 Chrysler, magnificent climax of the Forward Look's Flight-Sweep styling. Here, too, is dramatic new proof of the engineering leadership which has so long distinguished Chrysler cars. And today - everything is new! frame is new.

And the exquisite new appointments and interior conveniences will delight a lady's heart.

Visit your Chrysler dealer and see the world's most modern motor car.

Most glamorous car in a generation

 

 

 

1957 Chrysler Windsor 2 Door Coupe Hardtop

Million-dollar magic . . . So easily yours!

If ever a car was designed to make you feel like million, it's Chrysler for 1957 -a truly magnificent, luxurious motorcar. But you'll be pleasantly surprised when you learn its moderate cost. It's far less than most people imagine. Be sure to check before you buy!

This year you'll find it particularly advantageous to investigate Chrysler. For its sleek, new design incorporates such a host of remarkable advances that the car is literally years ahead of its time-the most admired and wanted Chrysler ever built! New developments you will especially like: World's most advanced automatic transmission- with startling responsiveness, breakaway acceleration, fuel economy and push-button convenience. Optional dual headlights; 31 % larger windshield; your choice of two brilliant new V-8 engines with up to 325 horsepower. Why not call your dealer . . . ask him to bring a new '57 Chrysler around for you to inspect and 'drive? You'll discover many reasons why it's winning this year's "popularity polls".

Most remarkable of all Chrysler developments for '57 is Torsion-Aire suspension - a revolutionary system utiliz ing advance-design torsion bars, Levelizer rear springs, antidip brake control, complete rubber insulation, and new Super Oriflow shock absorbers. The result is a ride that achieves incredible smoothness, serenity and silence. Nothing in all the world of motoring can equal it!

The luxury car that's so easy to own it CHRYSLER '57

1957 Imperial 2 door coupe hardtop ad 2

Pronounced Americas most distinctive fine car

THE BOLD DISCERNING PEOPLE who launch all great changes in taste have chosen Imperial- decisively. In this magnificent car, they have found a crisp and wonderful distinction.

A stirring sales record, ever mounting, underscores Imperial's ever- growing popularity.

The car itself is a styling masterpiece so fresh and so new that it even features gracefully curved sideglass, something you've never seen on any motorcar before.

And its performance? Incomparable. Take the wheel to see what the industry's finest engineering can do for you. See how your car, for all its impressive size and power, handles like silk. All driving strains are removed. At tight corners, sudden stops, your car floats perfectly level, supremely comfortable.

Claim - as the fine car that's right for you - the nation's acknowledged new style leader. See this beautiful new favorite, now at your Imperial Dealer's, in a wide choice of models and most attractive range of prices.
IMPERIAL . . . FINEST PRODUCT OF CHRYSLER CORPORATION

The triumphant - IMPERIAL

Finest expression of The Forward Look

1957 Imperial 2 door coupe hardtop ad

The car that captured a nation overnight...

IMPERIAL

Finest expression of The Forward Look

Like all truly great originals, the glorious Imperial has made an impact on car design that will be felt for years and years to come. Its great success - reflected in overwhelming orders - is America's all-out tribute to triumphant good looks and good taste . . .

Matchless power and performance .. . and a remarkably attractive price range. M{ake one your own - to know all the tingling pride reserved for the man who drives the exclusive Imperial.

IMPERIAL ... FINEST PRODUCT OF CHRYSLER CORPORATION

 

1957 Imperial 4 door sedan hardtop ad

Most wanted car in America. . .

IMPERIAL

Finest expression of the forward look

The launching of the Imperial has set a dazzling new record of success - and has made automobile history. The Imperial has met with the greatest reception ever accorded a fine car. Its sweep and splendor have sent a thunder of applause from coast to coast. The Imperial has become the most wanted car in the fine-car field.

If you haven't seen and driven this tremendous new leader ... see the Imperial now, in 8 models in a wide range of prices. Take that wonderful wheel in your hands. Feel the satiny power and electrifying pertormance of the exclusive Imperial. Command today's greatest beauty and today's admittedly finest engineering - with all the joy and pride that belong to the man who drives the Imperial.

IMPERIAL ... FINEST PRODUCT OF CHRYSLER CORPORATION

 

1957 Imperial Lebaron 4 dr. sedan hardtop ad 2

No text

 

 

 

1957 Imperial Lebaron 4 d. sedan hardtop

Most splendid success in the land ...

IMPERIAL

Finest expression of The Forward Look

The most amazing success story of the automotive world is that of the triumphant new Imperial. A deluge of orders has saluted its great good taste, its peerless power, its new, attractive pricing. Overnight, the Imperial has become the fine-car style leader ... and has created a dazzling standard which will be felt in the industry for many years to come.

We are doing our very best to make your wait short ... before you become the man who owns the exclusive Imperial.

IMPERIAL ... FINEST PRODUCT OF CHRYSLER CORPORATION