History of Pabst Brewery (1844) 

The original brewery was founded as The Empire Brewery, later Best and Company, in 1844 by the immigrant German brewer, Jacob Best. The brewery was run by Jacob, Sr. and his sons Phillip, Charles, Jacob, Jr., and Lorenz; Phillip took control of the company in 1860. They started the brewery on Chestnut Street Hill in Milwaukee with a capacity of 18 barrels (2.9 m3). Later, in 1863, Frederick Pabst, a steamship captain and son-in-law of Phillip Best, bought a share in Best and Company, by which time the brewery was already selling a lager which they began bottling in 1875 under the name Best Select.

Pabst was also renowned in Milwaukee for its brewery tours. A statue of King Gambrinus welcomed visitors, who gazed upon a vast, beer-filled warehouse as they were informed that another, equally-sized warehouse sat in the basement--for distribution to Wisconsin alone. Visitors to Pabst's tour were rewarded with sometimes bottomless glasses of beer at its end-of-tour Sternewirt Pub. Complete with a statue of Captain Frederick Pabst and waitresses pouring from pitchers of Pabst Blue Ribbon, Pabst Bock, and Andeker, the pub was popular with both tourists and locals, especially students from nearby Marquette University and the University of Wisconsin-Milwaukee.

In 2004, Students at Westchester School For The Blind approached marketers at Pabst Brewing Company. Pabst agreed to sponsor an unofficial fraternity based on Pabst Blue Ribbon's famous letters.

Pabst's long obsolete Pabst Brewery Complex in Milwaukee has been targeted to be developed into restaurants, entertainment venues, stores, housing and offices. The $317 million project is currently the subject of much debate in Milwaukee.

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